IT'S ABOUT DAMN TIME YOU

LEVEL UP

You're really damn good at what you do, but your brand, copy, and/or website doesn't align with who you are today.

You're aching for a virtual face-lift and you need someone who gets you and knows how to translate your essence visually and into words.

You love simple, but beautiful. You're unique, but don't know how to make yourself - or your products and services - stand out visually.

From product packaging design (see "KICK ASS" label) to full blown websites, I'm here to pull out the best damn parts of you and translate them into a beautiful, unique, and custom look.

Do we vibe well? Let's find out on a free 15-minute call.

COPYWRITING

• home page
• sales pages
• about page
• articles/proposals
• proposals

BRANDING

• websites
• logos
• courses

DESIGN

• newsletter
• website*
• email funnels
• ebooks
• workbooks
• courses
• products

*I prefer to work with SquareSpace and Shopify.

I work with:
small brands, boutiques, start-ups, coaches, restaurants, cafes, service providers, mentors, speakers, authors and non-profits.

WHAT I CAN DO FOR YOU

Branding, copywriting, logo design, web design, graphic design, illustration, content planning, custom photography, photo-editing, funnel building, system setup and development, newsletter strategy, and the list goes on and on...


If I can't do it or it's out of my scope or skill level then I'll support you in finding someone who can and who is a helluva lot better at it than I am.

EXAMPLES

Below are some examples of the work I've done for clients, for fun, and for my own eCommerce brand (BAD BAD Jewelry). Click the arrows to expand each section.

PHOTOGRAPHY & MENU CREATION

The Sweet, a gelato shop with prime real-estate in the tourist town of Mission Beach San Diego, California needed an eye-catching brand and imagery that made both parents and kids stop what they're doing and snag a couple scoops of delicious dessert. 


In less than 2 days I photographed, branded, designed, created the menu, set higher prices, and named the most expensive product the 'Waffle Bottom' which has since become a hit amongst locals and tourists alike.


WHAT I CREATED: Large window posters, sandwich board posters for the boardwalk, large alternating menus for the 60" TV that sits behind the gelato, a printed menu for walk-in patrons, and more. 

The Menu: I staged and photographed the products, wrote the copy, named the Waffle Bottom, Waffle Sandwich, and Gelato Pint-to-Go, and selected the brand colors for this San Diego based gelato shop to draw in kids and make the parent's pony up for the whole family to enjoy cold desserts beachside.
The Posters: The high-traffic spot of the gelato shop needed to have stand out posters to pull in passerby's. I started out by using the most attractive and colorful gelato scoops available, matched the spoons for a dual-sharing affect making the ice cream more relatable, and displayed colorful sprinkles to add an element of familiarity and depth to the imagery. These posters were printed out as 24x36" posters and displayed proudly in the shop's windows along the main strip in Mission Beach.
Sandwich Board Posters: Mission Beach's boardwalk that lines the Pacific Ocean is high-traffic all year long. With the gelato shop being only a block away, I needed to design a creative yet informative and simple poster to make even roller blader's break for a cold refreshing scoop, or a sun-toasted beach dwelling parent want to haul their chairs and towels for a quick scoop. Using the photographs that I staged, I kept the poster designs simple with just the product name, an arrow, the distance (important for tourists who don't know their way around the area) and the a business name and address in case they felt the need to punch it into their smartphone's map or Yelp. Within one day these posters started drawing in more crowds and more than doubled daily sales.
The TV Menu: At the time, the only way to know what flavors were available for shaved ice were by looking at the poorly handwritten labels on each bottle or by asking the shop owner. After a TV was installed, the first priority was to design a menu that would fit the large television that sat behind the counter, that would be eye-catching but legible. So I pulled a stock image of multiple cups of shaved ice - creating a sense of abundance - and cropping the image so it mostly showed the shaved ice. I color matched the copy to the flavor, and made sure to use a simple and easy-to-ready font. This has proven to be helpful for all the patrons waiting in line so they can say what flavors they want as they wait in line for their turn.

NEWSLETTER DESIGN

Newsletter: As an ecommerce owner, I've designed hundreds of emails, newsletters, funnels, and automation. All which requires a combination of skills from product photography, color selection, eye-catching layouts that make the subscriber want to open and look at each email, creative writing, and catchy headlines. The below email is one example of my own jewelry brand's welcome email series that is sent automatically.

LOGO DESIGN

My dear friend and client had an incredible course for women in post partum. She needed the course's branding to compliment her current brand as a coach and podcast co-host, but that also stood out on it's own. After a conversation about her course, current business, and also looking over some of the course content and modules, I had the vision of using a combination of fonts and an arrow to create an attractive reset style visual, with colors that were feminine but happy and subtle as well. As I got to work on it, I was also getting visions and ideas for additional logo styles and graphics that she could use throughout social media, print outs, workbooks and worksheets. I added these as an extra bonus along with a banner and swatches she could use with her own design team and graphic creations.

CUSTOM ILLUSTRATIONS

More examples coming soon

BRAND CREATION & BUILDING

Your brand is not about becoming something you're not. It's about incorporating your the spirit of you and your work to make a big-ass difference for your clients and customers. You're gifted and it's about damn time that your website matches your talent.


Let's move some major mountains together and dial you back into what you are here to do. While we're at it, let's make it really damn clear to the people you're attracting on what exactly you do and the power of your work.


Your own journey has been one of discovery, and by now you've let go of your know-it-all-tendencies. You just want to put your ideas, your work, and let yourself be seen by those who need what you have.


I'M GONNA BRAG...

I'm really damn good at what I do.
Does that sound egotistical? Good. 


There's no point in denying that we all have an ego. I've got one too. I've also got experience, proof, and a boat load of testimonials from other women to boot. I'm going to help you get shit done in your life and online business because I've done it for my own brand and for countless others.
(Okay, I did count and there's over two dozen at this point.)


And look, I want you to get comfortable as fuck with the things you have achieved. As women, we often forget what we're capable of doing because we don't want to come off prideful, overly confident, or egocentric. Bitch, be loud. Be proud. You've damn well earned it.

HOW MUCH WILL IT COST?

For all creative work, my hourly rate is $150 per hour. 


Have a tight budget? Before you gasp and click away, let me put it this way: what might take you a couple of weeks to learn through YouTube, fork over money to acquire the right software or programs, purchase a Pro iPad and all the pencils and brushes that go with it, then fumble around on the backend of your site or your email provider's dashboard, to only get distracted by a feature that makes you question, "Will this help me with marketing and more sales?" To then only realize you didn't do a damn thing to got you closer to having a completed branded website, email sequence, or sales page.


And there you are, hours past noon, still in your pajamas, on your fifth cup of coffee, with teeth that feel fuzzy because you still haven't brushed them, wishing you would have just hired someone instead of DIYing your online business. 


I'm also going to guess that you're really damn good at something, like, it's your thang, your zone of genius, your sweet-spot, your gift, your life's calling. Wouldn't you rather be focusing on that instead of figuring out what a HEX code is so that you can type it into your website's template?


What would take you hours (maybe even weeks) might only take me as little as 15 minutes. At my hourly rate of $150, that's only $37.50 for you.


(And yes, often times I'm able to complete smaller projects in well under an hour.)


MY STYLE & PROCESS

As a creative, I get big bursts of creativity. I go all in on one thing. I take action until I'm done and my fuel has run out. Because of this single-focused style of energy, I work with one client at a time. Multiple projects and multiple clients are not my jam. So it's just you and me, babe.


And let's be real, you're likely feeling scattered. The last thing you need is for your creative-project to be all over the place too. When I'm working with my clients, I'm single focused with lots of drive dedicated to completing the project quickly, affectively, and without compromising an ounce of quality.


BEHIND THE SCENES:
Want to know what I do in between clients? When my creative energy has run out and I need to coast, I take down time. I relax and recoup for a week or two: restock my fridge, workout, walk, hike, get massages, weekly acupuncture, reiki sessions, various types of energy work, and find solitude somewhere in the sun or snow based on my current location or where I feel called to.


After I recoup, I'm back at it all over again. After years and years of creative work, this process is what works best for me and allows me to give my best work, time, and energy to those I work with.